FINAL REVIEW --- DEC 10TH

Our FINAL IS GOING TO BE THE LAST DAY OF CLASS
THIS THURSDAY, DEC 10TH

PLEASE EMAIL ME WITH ANY PROBLEMS tyler.jacobsen1@marist.edu

ILLUSTRATOR REVIEW - advanced path editing

1. Watch Videos on "Basic Path Editing"

compound shapes
reverse engineering points
pathfinder functions
joining/averaging
simplifying paths
offset paths
divide into grid
path cleanup

1. Illustrator Openlab - take the new 'path editing techniques' into account.
Please post a Large .jpg of your reverse engineering illustrator project on your blog Before Monday the 7th Dec.

Please post an update of your wikipedia project before Monday Dec 7th

Have all 'Keen' readings finished by monday 7th

Using the Pathfinder and Align tool in Illustrator

This one is really good---->>>
http://school.tatoland.com/illustrator/aipath.html


http://veerle.duoh.com/blog/comments/using_the_pathfinder_and_align_tool_in_illustrator/

making custom art brushes:
http://veerle.duoh.com/blog/comments/creating_simple_art_brushes_in_illustrator/

IN CLASS ILLUSTRATOR LAB

1. Talk about Wikipedia Results

2. Questions about Readings - The day music died

3. Everyone make a posting (ILLUSTRATOR PROGRESS REPORT 1) describing where you are at with the illustrator project. Include a small jpg (not the final), and let me know how much time you think you will need to finish.

FOR NEXT CLASS
BE READY TO DISCUSS "THE DAY MUSIC DIED"
RE-POST ILLUSTRATOR IMAGE (LARGE FORMAT) - (ILLUSTRATOR PROGRESS REPORT 2)

Questions about Assignments / in class Lab

ANSWER QUESTIONS ABOUT WIKIPEDIA ASSIGNMENT
DUE NOV. 30th

ANSWER QUESTIONS ABOUT ILLUSTRATOR ASSIGNMENT
DUE DEC. 2nd posted as Large .jpg on you blog

IN CLASS LAB TIME TO WORK ON ILLUSTRATOR PROJECTs

WORKING WITH IMAGES IN ILLUSTRATOR / investigating wikipedia

LOOK AT THIS ESQUIRE ARTICLE



1. DISCUSS Chap. 3 from 'cult of the amateur' - "truth and lies"

2. Pass out NEXT CHAP--the day music died (side b)

3. REVIEW OF BITMAPS V. VECTORS

4. DOWNLOAD NEW TUTORIAL FILES HERE
as last time start a folder on your computer called "tutorials" and using firefox file-->save as
and save the .ai files into that folder

5. WATCH TUTORIALS FOR "WORKING WITH IMAGES" IN ILLUSTRATOR
-placing images
-edit original
-live trace
-rasterizing artwork
-working with other programs

6. DISCUSS UPCOMING REVERSE ENGINEERING ASSIGNMENT

PASS OUT "INVESTIGATION WIKIPEDIA"
INVESTATION WIKIPEDIA - ASSIGNMENT FOR MEDIA LITERACY FALL 2009

1. FIND A WIKIPEDIA ENTRY THAT YOU FEEL IS INCOMPLETE, OUTDATED, OR EVEN BETTER, JUST PLAIN WRONG.
2. RESEARCH THE PROCESS FOR SUBMITING A REVISION TO YOUR CHOSEN WIKIPEDIA ENTRY
3. SUBMIT YOUR REVISION THROUGH THE APPROPRIATE CHANNELS
4. KEEP A LOG (INCLUDING DATES) OF YOUR PROGRESS AND YOUR PROCESS
5. POST THIS PROGRESS REPORT ON YOUR BLOG FOR MONDAY NOV THE 23RD

CONTINUE ILLUSTRATOR TUTORIALS - PEN TOOL!

SIMPLE - ADVANCED PEN TOOL TUTORIALS

1. create a folder on your computer called "tutorials"
2. DOWNLOAD THESE TUTORIAL FILES using FIREFOX, NOT IE!
3. we will watch some of these tutorials in class

4. discuss chap. 1 of the Andrew Keen Book
5. Pass out reading from Chap. 3 of Keen Book (READ THIS FOR NEXT CLASS)

6. For Next time I want you to find some sort of example from the media of an advertisment (or the like) that you believe was created in illustrator. This can be online, video, or print. Bring your illustrator example to class next time

Illustrator tutorials / MORE cult of the amateur

1. WATCH ILLUSTRATOR VIDEO WORKSHOP
From Lynda.com

DOWNLOAD TUTORIALS FILES HERE

see also:
http://www.adobe.com/designcenter/video_workshop/

CLICK ON ILLUSTRATOR:
SETTING UP NEW DOCS
SELECTING AND MANIPULATING
ALIGNING AND DISTRIBUTING
USING THE PEN TOOL
CREATING TYPE ON A PATH

2. DISCUSSION OF "THE GREAT SEDUCTION"

WATCH Q+A FROM ANDREW KEEN'S INTERVIEW @ GOOGLE
START AT (17:00)
http://www.youtube.com/watch?v=lN_n7I0PM3w

Andrew Keen Video / Illustrator intro

1. Introduction to Illustrator

2. Andrew Keen Video

Authors @ Google: Andrew Keen

http://www.youtube.com/watch?v=lN_n7I0PM3w

more possible futures

http://science.discovery.com/videos/pop-sci/

1.Haptics
2.Mind over Matter
3.Pervasive Games
4.Siftables
5.Huggy Pajamas
6.Social Robots
7.Virtual Dating
8.Your Brain on Love

http://new.myfonts.com/WhatTheFont/

For Next Time: READ ANDREW KEEN HANDOUT
10 POSSIBLE SCI-FI FUTURES

Authors @ Google: Andrew Keen

http://www.youtube.com/watch?v=lN_n7I0PM3w

midterm workshop

1. layer styles in photoshop..
2. work on photoshop ads / blog entries

Videos of the Future--Midterm Assignment (Part One)

Life Inc. Dispatch 09: Rushkoff on The Colbert Report
_______________________________________________________

MIDTERM ASSIGNMENT (WRITING COMPONENT)



This assignment is going to combine several topics covered recently in class.


First watch some of these future of videos from Popular Science:

http://science.discovery.com/videos/pop-sci-videos/
MIDTERM ASSIGNMENT:
DUE THUR. OCT 15th PAPER/BLOG ENTRY on the Persuaders/Merchants of Cool/Future of

2-3 pages on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services.

Choose one of the Possible goods or services from "future of" and show how two or more of the possible techniques could be used to market these goods or services to us.

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• cool hunting
  
• cultural character
• across-media marketing
• product placement across media

Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

YOUR BLOG ENTRY ASSIGNMENT DUE NEXT WED. WILL BE FOLLOWED BY AN ADVERTISEMENT CREATED IN PHOTOSHOP FOR YOU FUTURISTIC GOOD OR SERVICE

The Merchants of Cool---> more Rushkoff

They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year.

They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?

FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool." Produced by Barak Goodman and Rachel Dretzin, the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity.

http://www.pbs.org/wgbh/pages/frontline/shows/cool/

THE "CULT" OF THE LOGO
BRAND IDENTITY
NEURO-MARKETING
NARROW CASTING
GUERRILLA ADVERTISING
URBAN ETHNOGRAPHIC FIELD RESEARCH
COOL HUNTING
VIRAL MARKETING / CULTURAL MEME

Douglas Rushkoff on Branding and Life Incorporated

http://thechangeyouwanttosee.com/event/thursday-douglas-rushkoff-branding-and-life-incorporated

TODAY WE WATCH THE PURSUADERS
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

ABOUT RUSHKOFF
Douglas Rushkoff is the author of ten books on media, technology, and society, including Cyberia, Media Virus, Coercion, Nothing Sacred, Playing the Future, Open Source Democracy and Get Back in the Box: Innovation from the Inside Out. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy, the graphic novel Club Zero-G and the comic book series Testament. He has written and hosted two award-winning Frontline documentaries - "The Merchants of Cool", which looked at the influence of corporations on youth culture, and "The Persuaders", about the cluttered landscape of marketing, and new efforts to overcome consumer resistance. He is currently working on PBS' new multiplatform project, Digital Nation, which will culminate as a Frontline documentary. Rushkoff’s commentaries air on CBS Sunday Morning and NPR’s All Things Considered, and have appeared in publications from The New York Times to Time magazine. His column on cyberculture is distributed globally through the New York Times Syndicate. He is Advisor to the United Nations Commission on World Culture, on the Board of Directors of the Media Ecology Association, The Center for Cognitive Liberty and Ethics, and was a founding member of Technorealism. He has been awarded Senior Fellowships by the Markle Foundation and the Center for Global Communications Fellow of the International University of Japan. He regularly appears on TV shows from NBC Nightly News to Larry King and Bill Maher. He developed the Electronic Oracle software series for HarperCollins Interactive. He currently hosts the WFMU radio show The MediaSquat, and teaches at the New School University. His latest book, Life Inc.: How the World Became a Corporation And How To Take It Back, was released in June 2009.
http://rushkoff.com

FOR MONDAY:
PLEASE THOROUGHLY ANSWER 2 OF THE FOLLOWING 4 QUESTIONS ON YOUR BLOG

• What in "The Persuaders" surprised you (or not)? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film, or one thing that the film reiterated about yourself.
  

• "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
  
  
• What surprised you in the descriptions of how much demographic information marketers have about potential customers? What kinds of information would you be willing to share about yourself or your family in order to: enter a contest? Get a discount? Get online? Get a cell phone? Use a credit card? Would you be willing to reveal your name, address and phone number? What music you listen to or your favorite snacks? How much you earn? What medications people in your family take? What kinds of information would you want to keep private and why?
  
  
• Where are things headed in the future? What are some possible scenarios that could play out as far as the direction that future persuaders may take their marketing techniques.
  

medIUM IS THE "MASSAGE" / myth of photographic truth

1. WATCH REALLY STRANGE VIDEO MEDIUM IS THE MASSAGE:
http://www.youtube.com/watch?v=aMNY3gi3Emg
http://negativland.com/

2. Any Photoshop Questions?

3. PHOTOSHOP ASSIGNMENT (FROM PAGES 16-22)

"myth of the photographic truth"

view CROPPING tutorial from adobe website.

select an image that's meaning is completely altered simply by cropping out certain elements. post both the original and the cropped image on your blog with an explanation showing how this works in to the myth of the photographic truth taken from POL (FROM PAGES 16-22)

DUE THUR

Lab: Techniques and Disasters, dos/donts

PHOTOSHOP TUTORIALS ON ADOBE WEBSITE
LAYERS
SELECTING PORTIONS OF AN IMAGE
CROPPING
RESIZING
SAVING/FILE FORMATS
ADVANCED COMPOSITING

MONDAY THE 21ST HAVE Practices Of Looking (pp 1-46) READ -- INCLUDING THE INTRODUCTION.

ALSO HAVE YOUR FINAL IMAGE POSTED



http://photoshopdisasters.blogspot.com/

photoshop is the message

1. IN CLASS PHOTOSHOP LAB

• blog posting w/ questions and updates to original image
• additional blog posting (text only--no image) explaining how the software application "Photoshop" can used to exemplify McLuhan's theory
  
  ***READING ASSIGNMENT DUE Thur 17TH
  Read Practices Of Looking (pp 1-46)

Photoshop Assignment 1 - What is the message and what is the content?

1. Discuss Medium is the Message.. in-class examples of what message behind your chosen medium is.

2. Photoshop selection techniques. Different selection tools, feather, grow

3. Create a visual composite/collage in photoshop (72ppi) that transitions one of your chosen mediums through "content" and "message".
Post this piece on your blog with a short write-up explaining your work
due monday 14th

4. begin reading chapter 1 pages 9-36 in Practices of looking.

Marshall McLuhan - Medium is the Message - assignment / reading 1

Due Wed. Sept 9th

1. Read McLuhan packet, be ready to discuss. Pay close attention to "Understanding Media: Extensions of Man (1964)" and "Medium is the Message".

2. Bring in 3 examples of current "mediums", innovations/inventions/breakthroughs in communication technology, along with visual examples of these mediums