MIDTERM ASSIGNMENT (WRITING COMPONENT)
This assignment is going to combine several topics covered recently in class.
First watch some of these future of videos from Popular Science:
DUE THUR. OCT 15th PAPER/BLOG ENTRY on the Persuaders/Merchants of Cool/Future of
2-3 pages on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services.
Choose one of the Possible goods or services from "future of" and show how two or more of the possible techniques could be used to market these goods or services to us.
- neuromarketing ( psychological )
- emotional branding
- branding/creating a culture around a brand
- rhetorical marketing
- under the radar marketing
- cool hunting
- cultural character
- across-media marketing
- product placement across media
Think about what types of new communication techniques the future may hold for these marketers.
YOUR BLOG ENTRY ASSIGNMENT DUE NEXT WED. WILL BE FOLLOWED BY AN ADVERTISEMENT CREATED IN PHOTOSHOP FOR YOU FUTURISTIC GOOD OR SERVICE